BARCELONA
BRAND DESIGN
GENERATIVE AI
MOTION DESIGN
DATA + CREATIVITY
CREATIVE LEADERSHIP
YEAR
2020 - 2023
INDUSTRY
ED-TECH
WORK
BRAND DESIGN
CREATIVE STRATEGY
TEAM LEADER
PERFORMANCE MARKETING
Preply is the leading online language tutoring platform with over 32,000 tutors and more than 15 million lessons to learners from over 175 countries. They believe learning with a great tutor can be life-changing.
Having dedicated over three years to this fast-growing company, I've had the privilege to drive impactful initiatives within our performance marketing strategies and contribute significantly to our brand identity.
During my last months, I was focused on a new rebrand project, leading the visual application of the new guidelines designed by Koto Studio.
Exploration and samples
Once Koto handed over the guidelines, I took responsibility for defining the visual routes in the brand and marketing design. That means, exploration!
We had a pile of things to rebrand. From performance marketing assets to internal slide templates, our Gantt chart was filled with tasks. I began by taking the best-performing ads and exploring different ways to apply the new visual language.
After playing around with the new guidelines for a couple of days, I spotted some inconsistencies within the use of certain elements, together with the need to create specific rules for some applications. A brand book needs to be accurate.
BRAND DESIGN
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ART DIRECTION
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MOTION DESIGN
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DATA + CREATIVITY
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BRAND DESIGN * ART DIRECTION * MOTION DESIGN * DATA + CREATIVITY *