Preply
2020 - 2023
Preply is the leading online language tutoring platform with over 32,000 tutors and more than 15 million lessons to learners from over 175 countries. They believe learning with a great tutor can be life-changing.
Having dedicated over three years to this fast-growing company, I've had the privilege to drive impactful initiatives within our performance marketing strategies and contribute significantly to our brand identity.
During my last months, I was focused on a new rebrand project, leading the visual application of the new guidelines designed by Koto Studio.
Once Koto handed over the guidelines, I took responsibility for defining the visual routes in the brand and marketing design. That means, exploration!
We had a pile of things to rebrand. From performance marketing assets to internal slide templates, our Gantt chart was filled with tasks. I began by taking the best-performing ads and exploring different ways to apply the new visual language.
After playing around with the new guidelines for a couple of days, I spotted some inconsistencies within the use of certain elements, together with the need to create specific rules for some applications. A brand book needs to be accurate.
Exploration and samples
