BRAND DESIGN

GENERATIVE AI

MOTION DESIGN

DATA + CREATIVITY

CREATIVE LEADERSHIP

Meliá Hotels International is one of the world's leading hotel chains, known for delivering premium hospitality experiences across a diverse portfolio of brands. With a strong global presence, Meliá has built a reputation for blending refined luxury with a deeply personal approach to service.

Within that universe lives Meliá Circle — the brand's exclusive membership program designed to open the doors to a world of privileges. Circle is built around the idea of tailored luxury: giving members the freedom to enjoy exclusive rates, unique benefits, and access to the finest hotels across Meliá's portfolio — on their own terms, wherever and whenever they choose. More than a loyalty program, Circle aims to make every member feel a distinctive, elevated treatment that goes beyond the stay itself, guiding them into a state of complete peace of mind.

My role centred on the visual concept and web design. The brief was clear: elevate Circle to where it truly belongs — above the rest of Meliá's high-end brands. That meant refining its visual language to match its new digital presence, while pulling it closer into the wider Meliá brand family.

YEAR

2024

INDUSTRY

HOSPITALITY & TOURISM

WORK

VISUAL CONCEPT

DESIGN GUIDELINES

BRAND DESIGN

*

ART DIRECTION

*

MOTION DESIGN

*

DATA + CREATIVITY

*

BRAND DESIGN * ART DIRECTION * MOTION DESIGN * DATA + CREATIVITY *

Previous
Previous

Loop

Next
Next

Revolut