BARCELONA
BRAND DESIGN
GENERATIVE AI
MOTION DESIGN
DATA + CREATIVITY
CREATIVE LEADERSHIP
Meliá Hotels International is one of the world's leading hotel chains, known for delivering premium hospitality experiences across a diverse portfolio of brands. With a strong global presence, Meliá has built a reputation for blending refined luxury with a deeply personal approach to service.
Within that universe lives Meliá Circle — the brand's exclusive membership program designed to open the doors to a world of privileges. Circle is built around the idea of tailored luxury: giving members the freedom to enjoy exclusive rates, unique benefits, and access to the finest hotels across Meliá's portfolio — on their own terms, wherever and whenever they choose. More than a loyalty program, Circle aims to make every member feel a distinctive, elevated treatment that goes beyond the stay itself, guiding them into a state of complete peace of mind.
My role centred on the visual concept and web design. The brief was clear: elevate Circle to where it truly belongs — above the rest of Meliá's high-end brands. That meant refining its visual language to match its new digital presence, while pulling it closer into the wider Meliá brand family.
YEAR
2024
INDUSTRY
HOSPITALITY & TOURISM
WORK
VISUAL CONCEPT
DESIGN GUIDELINES
BRAND DESIGN
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ART DIRECTION
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MOTION DESIGN
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DATA + CREATIVITY
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BRAND DESIGN * ART DIRECTION * MOTION DESIGN * DATA + CREATIVITY *